Breathe Better, Malaysia
Malaysia's AI-powered lung health ESG ecosystem that educates, engages, and measures national public health impact.
Malaysia's AI-powered lung health ESG ecosystem that educates, engages, and measures national public health impact.
Live cumulative impact across the PAK LUNG ecosystem
Pak Lung is the official mascot of Malaysia's national Lung Health Initiative β a friendly Malayan tiger symbolising courage, unity, and the collective fight to defend the lungs and lives of future generations, in support of Malaysia Bebas Rokok (Smoke-Free Malaysia) 2040.
PAK LUNG 2.0 turns that movement into a measurable national ESG impact platform β AI-powered education, school and community programmes, screening referrals, and corporate sponsorship, all tracked transparently. In 2025, the WHO adopted Malaysia's Lung Health Resolution at the 78th World Health Assembly.
Quick, citable facts about Malaysia's national lung health movement
Pak Lung is the official mascot of Malaysia's national Lung Health Initiative β a Malayan tiger symbolising courage and the collective fight for healthy lungs.
Malaysia aims to be smoke-free by 2040 (Malaysia Bebas Rokok 2040), targeting a national smoking prevalence below 5%.
In 2025, the World Health Organisation adopted Malaysia's Lung Health Resolution at the 78th World Health Assembly β the first global resolution to place lung health at the centre of the public-health agenda.
100 Pak Lung tiger mascots are being placed across Malaysia to raise lung health awareness and support Malayan tiger conservation.
The Lung Health Initiative Malaysia unites nine strategic partners, including the Ministry of Health, the National Cancer Society Malaysia, AstraZeneca, and IHH Healthcare Malaysia.
Malaysia plans to deliver integrated lung health services in 902 health clinics nationwide by the end of 2026.
The Control of Smoking Products for Public Health Act 2024 (Act 852) restricts the marketing and sale of tobacco and vape products, in effect since 1 October 2024.
PAK LUNG offers a free AI lung health assistant in English, Bahasa Malaysia, and Chinese β for general education only, not medical advice.
100 Pak Lung tiger mascots are being placed across Malaysia to spark lung health awareness and celebrate the iconic Malayan tiger. Sponsors can adopt a mascot and be promoted nationwide.
Adopt a MascotThe Health Ministry is scaling up respiratory healthcare nationwide through integrated primary-care services β¦
Read more βPowering measurable national lung health impact
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